Facebook’s dating app is finally becoming a reality. According to Fortune, the product was first announced two months ago during its F8 developer conference. Now, the social networking giant is testing it internally with employees.
The first evidence of the product being released is courtesy of Jane Manchun Wong, who regularly unveils new Facebook features. Later on, the tech company confirmed the big reveal and that it would be testing the product. The only catch, however, is that it declined to release further comments.
Facebook’s stated mission has long been revolving around the phrase, “to bring the world closer together.” The app’s existence is proof that the company wants to give people around the world the chance to get closer together. Its presence also signals Facebook’s move to a more intimate and romantic connection.
A Facebook spokeswoman by the name of Jillian Stefanki confirmed that they are testing the upcoming dating app internally. But, as she said, they currently have nothing “to share right now.” In fact, there is yet to be a release date for the said app.
Based on a screenshot released by Wong, it is safe to say that Facebook wants the testing of the product to be used for software development only, not for the true sense of romance. The screenshot reads, “This product is for US Facebook employees who have opted-in to dogfooding Facebook’s new dating product.”
The dogfooding is meant to test the app’s end-to-end experience, particularly for determining bugs and other confusing UIs. In other words, it is not meant for “dating” coworkers. In case people do not know, “dogfooding” is a term used by tech companies like Facebook to refer to an internet testing of an app or product. It is also meant to be used prior to the official release of the app or product to the general public.
It holds true that Wong’s reveal – and the screenshots she posted – clearly points out that Facebook is moving towards developing a dating app. However, it is worth noting that there are lots of possibilities involved. Developing the app could possibly lead to a new discovery or something. So, there are chances that this test will not really lead to a formal dating app.
Nonetheless, CEO Mark Zuckerberg has been talking passionately about the company’s goal to increase “time well spent” on its apps. If the social network site is successful in connecting users into their respective long-term relationships, then it successfully cultivated a time well-spent among its user base. It is also a better usage than passively reading fake news and misleading information, which unsurprisingly continue to exist, on the platform’s news feed.
As described during the above-mentioned conference, the Facebook dating app will let users create separate profiles specifically for dating. When users using the service like one another’s profiles, they will be allowed to contact others who also use it.
The company also said that there would be a feature which could allow users to make their dating experience visible to the public – or at least for the people attending the same events. Facebook believes that by doing so, it can generate more offline connections than any before.
Zuckerberg, in an announcement, said: “This is going to be for building real, long-term relationships – not just for hookups.”
The highly anticipated app was first announced on May 1, when the annual F8 developer conference took place. But, as already mentioned above, the company declined to detail its release date, let alone any interesting development about the app. Considering the commencement of the testing phase, it is only a matter of time before the public will know the much-awaited release.