The first Apple iPhone was released on the 9th of January in 2007. Already a cult, Apple worshippers formed long lines outside the stores in eager anticipation of this world changing device. The rest, as they say, is history. The world still goes mad with each Apple iPhone release, making Apple the most valuable company in the world today.
The news that the company’s CEO, Tim Cook, will release the new iPhone on September 12, 2017, has pushed up Apple’s stock prices to record highs at midday as well as close of market trading on Tuesday. Apple Inc. (AAPL) closed with a 0.9% increase at $162.91. This figure crossed its August 15 high of $161.91. The gain has given Apple another record high on its market cap, pushing it to above $840 billion. This hike has taken Apple’s share prices up a whopping 40% for 2017. The S&P 500 gained 9.2% on the back of Apple’s record highs, as has the Dow Jones (DJIA), which went up 10.6%. Nasdaq Composite, which is technology heavy, also saw a lift due to the excitement generated by the expected iPhone launch.
So what has got everyone going berserk about the September 12 release? If sources are to be believed, Apple will release three new iPhones. And not just any 3 new models. One is going to be a showcase iPhone – the new iPhone 8 – to commemorate the iPhone’s 10th anniversary. This phone’s going to be bigger and more expensive and is going to come fully loaded with the latest edge-to-edge OLED display as well as 3-D face-recognition technology and fingerprint access on the back of the phone. The two other phones are going to be upgraded versions of the iPhone 7s that went on sale last year, called iPhone 7s (upgraded from the iPhone 7) and the iPhone 7s Plus (upgraded from the iPhone 7 Plus).
It’s not just the iPhones. Apple will also launch a new smartwatch with its new software called “watchOS”. Speculation is rife about what the new smartwatch has to offer. Expectations of ungraded health tracking software, including tracking sleep patterns and times as well as automatically tracking activities are a taken. What is truly exciting about the new Apple Watch is that it will come loaded with a new “LTE” technology which can directly connect it to wireless networks – without having to be coupled with the iPhone.
Another expectation is the launch of the 4K Apple TV. While this means that Apple is now in the same league as Roku and Chromecast, it still will not have the range of 4K offerings to make this product a worthy buy.
During the event, the new upgrades to all of Apple’s software platforms will also be released. And finally, customers may also get to see what Apple’s augmented reality (AR) is all about. The iPad and iPhone will support the new Apple AR and the company is also going to launch the AR Kit – a new technology to create new apps with AR.
With all these exciting product upgrades and launches, it is still the iPhone 8 that is expected to be the star of the show and boost Apple’s growth. The iPhone 6 series were a disappointment and falling share prices reflected that sentiment. The iPhone 7 didn’t impress much, with only a 1.5% increase in growth rate in 2016. The iPhone 8, however, is expected to push growth up drastically for Apple in 2018 by a good 9.1%. With a current customer base of 635 million users, the new highs are only expected to rise further.