According to the latest report by Bloomberg, Adobe Systems Inc. is planning to launch the complete version of its Photoshop app for the Apple iPad. This is part of the popular digital design developer’s strategy to make its products compatible for multiple types of electronic devices, thus helping boost subscription sales for the company.
This new product is scheduled to be unveiled at the company’s MAX creative conference this October, according to insider sources. According to these sources, this app will hit markets in 2019, however, engineering hiccups could delay the launch.
Adobe’s shares went up by less than 1% on Friday after this news was released, closing the day’s trading at a share price of $258.59. The company’s stocks have soared by 50% so far this year.
Adobe has been on a quest to modernize its main creative media software. In 2012, the company moved all its applications to the cloud and launched a new subscription based model. This new business model is now expected to more than double sales by the end of 2018. Since 2012, Adobe’s stocks have skyrocketed by 700%.
In the last couple of years, Adobe has also started targeting hobbyists, people who prefer using their mobile devices to work on their digital designs rather than on PCs. However, this upcoming launch will be the first time that the company releases a full version of its apps on mobile devices.
The chief product officer for Adobe’s Creative Cloud, Scott Belsky confirmed that the company was indeed developing a new version of Photoshop as well as other Adobe apps, however he refused to specify when these new products would be launched.
Belsky stated in an interview that he was targeting getting these new products out in the market as soon as possible. However, there is a lot that is required to make a complex product like Photoshop and alter it to work on devices like the Apple iPad.
Adobe’s primary range of products for media editing are collectively known as Creative Cloud. This is subscription based service which gives users access to Adobes apps such as Photoshop, Illustrator and Premier on Windows and Mac computers. Companion apps such as Photoshop Mix can be used on the iPhone and iPad currently.
The new upgraded versions of these apps will let users work with the full versions of the programs, rather than the lighter, less complex versions that are available for mobile devices right now. This move by Adobe is similar to what Microsoft did with its software and services.
People are increasingly preferring to use tablets rather than desktops and laptops, especially in the media and entertainment industry. They have, in fact, asked Adobe to add the capability of being able to edit their creative projects “on the fly”.
According to Belsky, the evolution of their suite of products is a long term strategy, which has only started with their flagship app Photoshop. The company plans to spread this upgrade and create newer versions of all their products over a period of time. A new version of Illustrator is already under development, though it will take some time before it is ready for release.
Adobe is looking at achieving two goals. Firstly, the company wants to satisfy its professional customers who rely on their editing software as a part of their work. Secondly, the company is also looking at expanding its user base to attract more casual users. Thus, the new mobile apps will have interfaces that are more familiar to smartphone users rather than sporting the old desktop tabs and icons.